书名:
工商管理专业英语 郑琦 李桂华 9787561755426 华东师范大学出版社
作者: 郑琦 李桂华
出版社: 华东师范大学出版社
版次: 1
出版日期: 2007年09月
页数: 240
定价:
30.00
元
参考重量: 0.380
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图书情况:正版二手旧书,绝不影响正常阅读!
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* 内容提要 *
Unit 1 The Evolution of Management as a Field of Study
Unit 2 The Scope of Management
Unit 3 What are Orgnizations ?
Unit 4 Developing Ouality and Competitive Advantage
Unit 5 Competitive Industry Environment Analysis
Unit 6 Materials and Process:Management of a Company
Unit 7 Operating Statement of a Company
Unit 8 Human Resource Management. An Overview
Unit 9 Types of Marketing Research
Unit 10 Defining Customer Value and Satisfaction
Unit 11 Delivering Customer Value and Satisfaction
Unit 12 Retailer Marketing Decisions
Unit 13 Integrated Logistics Management
Unit 14 The Characteristics of Services and Their Related Marketing Strategies
Unit 15 How to Set a Price on a Product
Unit 16 Steps in Developing Effective Communication
Unit 17 Sales Promotion
Unit 18 The Reafities of Public Relations
Unit 19 Personal Selling
Unit 20 Functions of Advertising
Key to Exercises
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