书名:
国际商务函电 李爽 矫萍 胡大龙 第2版 9787302417095 清华大学出版社
作者: 李爽 矫萍 胡大龙
出版社: 清华大学出版社
版次: 第2版
出版日期: 2016年02月
页数: 356
定价:
41.00
元
参考重量: 0.500
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Unit 1 Fundamentals of Business Letter Writing
Lead—in
Specimen letter 1 The Semi—indented Style
Specimen letter 2 The Blocked Style
Exercises
Unit 2 Establishment of Business Relations
Lead—in
Specimen Letter 1 Asking for Establishing Business Relations
Specimen Letter 2 Asking for Establishing Business Relations
Specimen Letter 3 Asking for Establishing Business Relations
Specimen Letter 4 Reply to a Letter of Establishing Business Relations
Specimen Letter 5 Reply to a Letter of Establishing Business Relations
Specimen Letter 6 Asking to Provide Sales Agency Service
Specimen Letter 7 Try to Resume the Old Business Relations
Useful Sentences
Letter—writing Guide
Exercises
Unit 3 Inquiries and Replies
Lead—in
Specimen Letter 1 Make an Inquiry after Reading an Advertisement
Specimen Letter 2 Customers Interested in the Displayed Products
Specimen Letter 3 Asking for the Catalogue and Price List
Specimen Letter 4 Sending Catalogues and Price Lists
Specimen Letter 5 Asking for Quotations
Specimen Letter 6 Reply to the Inquiry
Useful Sentences
Letter—writing Guide
Exercises
Unit 4 Offers and Counter—offers
Lead—in
Specimen Letter I Make an Offer Based on Enquiry: A Firm Offer
Specimen Letter 2 Make an often Based on Enquiry: A Non—firm Offer
Specimen Letter 3 Counter—offer: Ask for a Price Cut
Specimen Letter 4 Counter—offer: Ask for a Smaller Quantity
Specimen Letter 5 Counter—offer: Ask for Alternation of Terms of Payment
Specimen Letter 6 Reject the Price Reduction
Specimen Letter 7 Make a Concession
Specimen Letter 8 Accept the Counter—offer
Useful Sentences
Letter—writing Guide
Exercise
Unit 5 Orders and Fulfillment of Orders
Lead—in
Specimen Letter 1 Making a Trial Order
Specimen Letter 2 Enclosing an Order Form
Specimen Letter 3 Place an Order
Specimen Letter 4 Decline an Order
Specimen Letter 5 Confirm an Order
Specimen Letter 6 Confirm a Repeat Order
Specimen Letter 7 Recommendation of a Substitute
Useful Sentences
Letter—writing Guide
Exercises
Unit 6 Sales Promotion
Lead—in
Specimen Letter 1 Introducing Commodities
Specimen Letter 2 Offering a Discount
Specimen Letter 3 Sales Promotion Correspondence
Specimen Letter 4 Comparison of Goods
Specimen Letter 5 Recommendation of a Substitute
Specimen Letter 6 Promotion to a Former Client
Useful Sentences
Letter—writing Guide
Exercises
Unit 7 Terms of Payment
Lead—in
Specimen Letter 1 Asking to Establish L/C as the Terms of Payment
Specimen Letter 2 Advice of Establishment of L/C
Specimen Letter 3 Asking for Amendment to L/C
Specimen Letter 4 Ask for Extension of L/C
Specimen Letter 5 Reply to the Letter of Asking for Extension of L/C
Specimen Letter 6 Reply to Urging to Establish L/C
Specimen Letter 7 Request for D/A Payment
Specimen Letter 8 Urging Establishment of L/C
Useful Sentences
Letter—writing Guide
Exercises
Unit 8 Packing
Lead—in
Specimen Letter 1 Buyer's Requirement for Packing and Shipping Marks
Specimen Letter 2 Negotiation on Packing and Marking
Specimen Letter 3 Reply to the Packing Instruction
Specimen Letter 4 Packing Requirement
Specimen Letter 5 Exporter's Advice of Packing,Shipping Marks and Shipment
Specimen Letter 6 Claim for Improper Packing
Useful Sentences
Letter—writing Guide
Exercises
Unit 9 Insurance
Lead—in
Specimen getter 1 Asking for the Premium Rate
Specimen getter 2 Reply to an Enquiry of Insurance
Specimen Letter 3 A Request for Insurance
Specimen Letter 4 Reply to a Request for Insurance
Specimen Letter 5 Importer Asks Exporter to Arrange Insurance
Specimen Letter 6 Insurance Policy
Useful Sentences
Letter—writing Guide
Exercises
Unit 10 Shipment
Lead—in
Specimen Letter 1 Asking for Amendment to the Terms of Shipment
Specimen Letter 2 Giving Shipping Instructions to the Seller
Specimen Letter 3 Urging an Immediate or Punctual Shipment
Specimen Letter 4 Sending a Shipping Advice(Reply to Letter 3)
Specimen Letter 5 Apologizing for the Delay of Shipment(Reply to Letter 3)
Specimen Letter 6 Notifying the Goods Received
Specimen Letter 7 Enquiry for Freight and Time of Voyage
Specimen Letter 8 Reply to Letter 7
Specimen Letter 9 Enquiry for the Container Service
Specimen Letter 10 Reply to Letter 9
Useful Sentences
Letter—writing Guide
Exercises
Unit 11 Complaints,Claims and Adjustments
Lead—in
Specimen Letter 1 Complaining about the Inferior Materials
Specimen Letter 2 Adjustment for the Wrong Materials(Reply to Letter 1)
Specimen Letter 3 Claim on the Damaged or Blemished Goods
Specimen Letter 4 Adjustment for the Damaged or Blemished Goods(Reply to Letter 3)
Specimen Letter 5 Complaining about the Wrong Invoice
Specimen Letter 6 Apologizing for the Wrong Invoice(Reply to Letter 5)
Specimen Letter 7 Refusal to Claim on Replacement
Specimen Letter 8 Refusal to Request for Compensating for the Damaged Material
Useful Sentences
Letter—writing Guide
Exercises
Unit 12 Agency
Unit 13 Social Letters
Unit 14 Business Contract
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